Why frozen is fresher than fresh

The word “fresh” to me always seems far more appealing than the word “frozen” and naturally, one would assume that fresh is therefore better for you than frozen. Now, in some respects I would agree; however, when it comes to fruit and vegetables in particular, I always go frozen and this is why…

When fresh fruit and veg is picked it has to undergo the following process before it even reaches your plate:

  • Fruit/vegetables are picked.
  • They are transported to a preparation facility.
  • They are sorted.
  • They are given a brief clean.
  • They are packed.
  • They are transported, often from overseas to their chosen destination (warehouse, supermarket, restaurant etc).
  • They are stored until purchased.
  • They are taken home & stored until eaten.

When you think how long this entire process can take, days, even weeks, each passing moment that so called “fresh” food begins to deteriorate once picked. The nutritional value once cooked and on your plate is significantly lower than when it was first picked and this is the simple reason I always go frozen.

When fresh fruit and veg is picked and frozen it has to undergo the following process:

  • Fruit/vegetables are picked.
  • They are immediately given a thorough clean.
  • They are frozen and often packed there and then.

Furthermore, the same frozen fruit and vegetables are far cheaper than their fresh alternatives and they last for ages in the freezer. I tend to use a lot of frozen fruits and vegetables in my healthy protein smoothies as they are great additions for flavour and to increase micronutrient content, they also act as ice cubes and chill your drink! You can also conveniently microwave or steam frozen vegetables within a matter of minutes for a fresh and easy meal.

So there it is, that is why I always choose frozen fruit and vegetables over the supposedly fresher version.